Here’s a helpful guide for you to set it up.Īfter you’re done with your newsletter, you’ll need your list of customers to send it off to. You should have access to Google Drive on your computer. You don’t want a newsletter full of images that customers can’t see when they click on your email. Make sure the images you plan to use can work on Google docs.īe sure that they work when the email is opened too. The content you import into your Google doc should be compatible with the format. Here's a good resource if you need a few hints on how to develop your newsletter. Ideally, you should have your content prepared for this. Let’s dive into how! What you’ll need to create your email newsletter using Google Docs Starting with a blank Google doc as your canvas, you can design a simple, visually appealing layout. This is why it’s always good to have the option of designing and sending out your newsletter with mail merge google docs. Other elements like the visual design could cost you a pretty penny. Sending bulk emails can be done for free or cheaply through these services. How much of the work will depend on which of their services you can afford. Using an agency is convenient, and you avoid these mistakes, but the cost can add up.Ī good compromise is doing part of the work and using an email marketing service to do the rest of the work for you. Be aware that as a newbie, you can find yourself making mistakes that can cost you goodwill and potential customers. If you’ll be sending them out yourself or using an agencyĪs a rule, it’s cheaper if you conduct your campaign yourself.The quality of support (if you’re using an email marketing service).How many people you’ll be sending it to.Most business owners don’t realize that it isn’t as simple as throwing together a few sentences and sending them out when they decide to run an email marketing campaign. But you also don’t want to spend much of your resources doing so.Įmail marketing may have the highest return on investment, but the cost can add up, especially if you’re a small business. Why create an email newsletter with Google Docs?Īs a business, you want to give your customers the most. Then you can have it out to all of your customers in 10 minutes or less. With this guide, you can create a simple email newsletter in under half an hour. But it doesn’t have to be a huge investment of your limited resources or time. With this kind of outreach potential, you owe it to your business to invest in an email newsletter. Every 1 dollar spent on email marketing is anywhere between $36 to $45 ROI. Why create an email newsletter?Įmail remains the primary way B2B marketers communicate with their customers – it’s also the one that tends to net the best returns.Ĩ1 percent of B2B marketers say email newsletters are their most used form of content marketing. We’ll do this using a mail merge add-on like YAMM. When you’re done, we’ll show you how to mail merge google docs to get your newsletter out to your audience. How? Remember we showed you how to use mail merge in Part 1 to create a personalized email? Now we’ll use a blank Google document to create an email newsletter template you can customize every time you have something to communicate. You can create an attractive email newsletter template and mail it out to your customers using only Google Docs. Think Google Docs is only for text? Think again. What’s great about this is that you don’t need to be a graphic artist to create fancy layouts.Īll you need is a bit of creativity … and Google Docs. No one likes looking at drab email or newsletters and you have a chance to truly stand out in your reader’s minds. Once you’ve gotten the personalization of your emails covered, the next step is presentation.
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